How Whatsapp Business API Messaging/Templates Pricing Works ?
WhatsApp Business API Pricing Explained
This article will provide you a clear understanding and detailed analysis of Official Whatsapp Business API pricing.
Please note pricing is subjected to change regularly as per WhatsApp Business API Policy.
To Check Current Price refer to original resource
Click here to access >> https://developers.facebook.com/docs/whatsapp/pricing/
Always refer to INR card for Indian Rates for Templates.
How to Access WhatsApp Business API
Initially, it's important to know that WhatsApp doesn't provide API access directly to end-users. Instead, you must go through a WhatsApp Business Solution Provider for an account.
In your case Jwero Chats is your Whatsapp Business API Solution provider.
These providers are charged by WhatsApp Business and pass on the cost to you, often adding their own service fee.
Some providers may charge a cost per message.
However, Jwero Chats offer WhatsApp API access without extra charges.
In short, both WhatsApp and your Business Solution Provider will have fees for using the WhatsApp API.
Understanding WhatsApp Business API Pricing
WhatsApp Business API charges you on per-conversation basis and not on per message basis as of March 2026.
Each conversation window is of 24-hour window which allows you to have multiple message exchanges with your customer.
There are four types of conversations, each with different charges:
- Marketing:
Any conversation which is in regards to promotional or marketing messages is considered as Marketing conversation.
- Utility:
Any conversation which consists of any transactional Updates or specific customer requests is considered as Utility based conversations.
- Authentication:
For verifying users with one-time passcodes send directly on customer's WhatsApp number.
- Service:
Any conversation which is initiated by the customers in regards to queries, feedback, bot response, inquiry is considered as service based conversations.
To initiate conversations, use approved templates for Marketing, Utility, and Authentication, and free-form messages for Service.
These templates can be created directly from Jwero Chats Dashboard or Mobile App.
Approved Templates
Templates are Messages which are approved by Facebook before you can send out to your customers.
You can create Marketing or utility based templates directly from Jwero.
When a customers has not communicated with you for quite some time or their chat window is currently not open you can send them such templates to initiate conversations.
Free Conversations and Regional Pricing
When a customer sends the first message, businesses can respond and continue the conversation without Meta messaging fees
Understanding Customer Service Window
When a customer sends a message to your business on WhatsApp, a 24 hour customer service window opens, which resets every time the customer sends a new message.
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During this 24 hour period, your business can send free-form messages (normal replies) without using templates.
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You can send unlimited responses within this window to assist the customer.
If the 24 hour window expires:
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You must send a pre-approved message template to restart the conversation.
Charges apply only when businesses initiate conversations using template messages such as marketing, utility, or authentication messages
WhatsApp Business API pricing also varies by region, with specific details available for Singapore, the UAE, and Indonesia.